SMM Panel Glossary: 40 Terms Every Buyer and Reseller Should Know

SMM panels use a lot of shorthand. Service names like "IG Followers [HQ] [Refill 30D] [10K/D] [0-1H]" make sense once you know the terms. Here are the ones you will see most often, grouped by topic.

Panels and business

• SMM panel: a website that sells social media services such as followers, likes and views. See what is an SMM panel.
• Provider: the panel or source that actually delivers a service. Many panels resell providers.
• Main panel: a panel that has its own sources rather than reselling.
• Reseller: a panel or person who buys from a provider and sells at a margin.
• Child panel: a rented copy of panel software connected to a parent panel. See how to start an SMM panel.
• Panel script: the software a panel runs on.
• API: the interface panels use to send orders to each other automatically. See the API guide.
• API key: the secret that lets software place orders on your account. Keep it private.
• Service ID: the number identifying a service on a panel.

Ordering

• Link: the profile, post or video URL the service is delivered to.
• Quantity: how many units you order.
• Min / Max: the smallest and largest quantity allowed per order.
• Rate / price per 1,000: what you pay for one thousand units.
• Start count: the count on your link when the order started.
• Remains: units still to be delivered.
• Drip-feed: splitting one order into several smaller runs over time, for example 100 likes every hour for 10 runs.
• Runs / interval: in drip-feed, the number of runs and the minutes between them.
• Mass order: placing many orders at once, usually one per line.
• Subscription / auto: a service that applies to future posts automatically.

Quality labels

• HQ (high quality): accounts with photos and posts. Not the same as real people.
• Real: on panels, usually means more realistic accounts. Rarely real users.
• Bot: simple accounts with little or no content.
• Targeted: accounts from a specific country, language or gender.
• Mixed: accounts from many countries.
• Organic / Ads: traffic delivered through ads or promotion instead of account pools.
• Retention: for video views, how long each view watches.

Speed and timing

• Start time: how soon delivery begins, for example 0-1 H.
• Speed: maximum delivery per day, for example 10K/D.
• Average time: the panel's measured average completion time.
• Instant: starts right away. Not always completes right away.

Drops and guarantees

• Drop: units that disappear after delivery.
• Refill: the panel tops up drops for a period. See drops and refills explained.
• Refill 30D / Lifetime: the refill period.
• Auto refill: refills happen without a request.
• Non-drop / low drop: the provider claims few drops. Not a refill.
• Cancel: you can stop the order and get the remains refunded.

Statuses

• Pending, processing, in progress, completed, partial, canceled: see order statuses explained.

Trust and safety

• Exit scam: a panel that collects deposits and then closes.
• Chargeback: a payment reversed by the bank. Usually ends your panel account.
• Trust Score: SMM Reportly's score based on complaints and how many the panel resolved. See how we score.
• Verified owner: a panel owner who claimed their listing on SMM Reportly. See claim your panel.

Frequently asked questions

What does drip-feed mean on an SMM panel?

It splits your order into several smaller deliveries over time so growth looks more natural.

What does HQ mean?

High quality: accounts with profile photos and posts. It does not mean real people.

What is the difference between refill and non-drop?

Refill is a promise to top up drops. Non-drop is a claim that drops will be low. Only refill gives you something to claim.

What is a start count?

The number on your link when the order began. It is used to calculate delivery and drops.